The Project

Situation:

As part of their growth strategy, Aspen saw potential in expanding the ethos of the valley into a premium performance lifestyle brand.

Objective:
Create Aspen’s new apparel line with naming, logo, brand book, visual identity and hype video with the goal of inspiring internal teams.

What We Did:
After defining the Aspen clientele and producing a detailed strategy with creative springboard, we created the Aspen Collection brand book. We led in naming and developed brand visual identity elements including look & feel, color palette, logo design, taglines, typefaces and patterns. We brought the brand to life with storefront designs, ad mocks, homepage and culminated the project with a brand video to inspire the future creative output of Aspen Collection.