The Project

Situation:
BeautyStat had gained love and recognition for its Vitamin C Brightening Serum. It wanted to build on that love and enforce credibility with the launch of it’s new Peptide Wrinkle Relaxing Moisturizer

Objective:
Develop a campaign that highlights the innovative scientific benefits of the product and empower women in their 40’s and 50’s to relax and genuinely look forward to getting older.

What We Did:
We developed a campaign that was an ode to the strength and power of where 40 to 50 year old women are now and the innovative and potent benefits of Peptide Wrinkle Relaxing Moisturizer.  The campaign consisted of 2 video spots, one of which was featured in a Times Square media buy, multiple campaign images, social and website content. The campaign was picked up by WWD for featuring Gen X, garnered positive sentiment on social and boosted sales significantly. This led to a continued partnership with Art & Parcel, specifically revamping the BeautyStat Website with a photoshoot to elevate product and on-model imagery.