The Project

Situation:

Emails make up 5% of Eberjey’s revenue. To grow and meet business goals they needed to increase this to 30%. In light of this ambitious goal Eberjey needed to create an email campaign that would motivate their loyal subscribers to take action.

Objective:
Motivate loyal subscribers to purchase more frequently by sharing new news that has deeper and more meaningful impact on their lives.

What We Did:

With the insight that sleep is essential to wellness and the wellness category seeing significant growth we positioned Eberjey as the next best trend in wellness. From there we created a campaign with an editorial email to entice loyalists into the wellness world, a product mail to dive into the details of the product and how it led to better sleep, and a homepage design to feature brand and top products that make sleeping a breeze.