The Project


Emails make up 5% of Eberjey’s revenue. To grow and meet business goals they needed to increase this to 30%. In light of this ambitious goal Eberjey needed to create an email campaign that would motivate their loyal subscribers to take action.

Motivate loyal subscribers to purchase more frequently by sharing new news that has deeper and more meaningful impact on their lives.

What We Did:

With the insight that sleep is essential to wellness and the wellness category seeing significant growth we positioned Eberjey as the next best trend in wellness. From there we created a campaign with an editorial email to entice loyalists into the wellness world, a product mail to dive into the details of the product and how it led to better sleep, and a homepage design to feature brand and top products that make sleeping a breeze.

The Collective

Producer: GalFriday Productions

Additional image for Eberjey
Product-focused email
Editorial-based email

The Project Collective

Producer: GalFriday Productions

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