The Project
Situation:
Emails make up 5% of Eberjey’s revenue. To grow and meet business goals they needed to increase this to 30%. In light of this ambitious goal Eberjey needed to create an email campaign that would motivate their loyal subscribers to take action.
Objective:
Motivate loyal subscribers to purchase more frequently by sharing new news that has deeper and more meaningful impact on their lives.
What We Did:
With the insight that sleep is essential to wellness and the wellness category seeing significant growth we positioned Eberjey as the next best trend in wellness. From there we created a campaign with an editorial email to entice loyalists into the wellness world, a product mail to dive into the details of the product and how it led to better sleep, and a homepage design to feature brand and top products that make sleeping a breeze.
The Collective
Producer: GalFriday Productions

The Project Collective
Producer: GalFriday Productions
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