The Project

The Situation:
La Mer, a luxury skincare brand, wanted to maintain its preciousness and cult-like status as it scaled.

Objective:
Refine and simplify the La Mer Brand House to create an inspiring and actionable foundation that will drive consistency across all aspects of communication and marketing as the brand continues to grow.

What we did:
Reworked the brand framework and strengthened the Brand House content so that there was a clear purpose and emotional benefit that was both easily translatable and inspiring for everyone responsible for bringing the brand to life.