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Photo Shoot Creative Direction
Rockets of Awesome

The Project

Situation:
A favorite kids’ clothing subscription brand was looking to grow by expanding into the world of baby.

Objective:
Create a sub-brand for first-time moms and their babies that leverages the Rockets of Awesome equity in a powerful and relevant way for this new consumer.

What we did:
Defined a strategy that positioned first-time mothers as the ultimate superheroes. From the strategy, we developed the brand identity, brand book, tagline, website, branded ecomm packaging and tote design, social art direction and social campaign.

The Collective

Nikky Cronk. Brand Strategist.
Stephanie Seliskar. Creative Director.
Melanie Acevedo. Photographer.
Jessie Cohen. Producer.
Rebecca Alaniz. Stylist.
Jeanie Syfu. Hair.
Jenna Scavone. Makeup.
Corina Lander. Design.

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Social art direction
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Brand Identity, logo and packaging design
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Website creative direction
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Typography and brand elements
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Tote bag design

The Project Collective

Nikky Cronk. Brand Strategist.
Stephanie Seliskar. Creative Director.
Melanie Acevedo. Photographer.
Jessie Cohen. Producer.
Rebecca Alaniz. Stylist.
Jeanie Syfu. Hair.
Jenna Scavone. Makeup.
Corina Lander. Design.

Reviews

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High taste level and understanding of digital. It’s just easy to work with them. They really listened to us… and it was fun!
Rachel Blumenthal. Founder and CEO. Rockets of Awesome.

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