The Project
Situation:
A favorite kids’ clothing subscription brand was looking to grow by expanding into the world of baby.
Objective:
Create a sub-brand for first-time moms and their babies that leverages the Rockets of Awesome equity in a powerful and relevant way for this new consumer.
What we did:
Defined a strategy that positioned first-time mothers as the ultimate superheroes. From the strategy, we developed the brand identity, brand book, tagline, website, branded ecomm packaging and tote design, social art direction and social campaign.
The Collective
Nikky Cronk. Brand Strategist.
Stephanie Seliskar. Creative Director.
Melanie Acevedo. Photographer.
Jessie Cohen. Producer.
Rebecca Alaniz. Stylist.
Jeanie Syfu. Hair.
Jenna Scavone. Makeup.
Corina Lander. Design.
The Project Collective
Nikky Cronk. Brand Strategist.
Stephanie Seliskar. Creative Director.
Melanie Acevedo. Photographer.
Jessie Cohen. Producer.
Rebecca Alaniz. Stylist.
Jeanie Syfu. Hair.
Jenna Scavone. Makeup.
Corina Lander. Design.