The Project

Situation:
A favorite kids’ clothing subscription brand was looking to grow by expanding into the world of baby.

Objective:
Create a sub-brand for first-time moms and their babies that leverages the Rockets of Awesome equity in a powerful and relevant way for this new consumer.

What we did:
Defined a strategy that positioned first-time mothers as the ultimate superheroes. From the strategy, we developed the brand identity, brand book, tagline, website, branded ecomm packaging and tote design, social art direction and social campaign.